Gemini 3 and the Deflation of the “Search Is Dying” Narrative

Thursday 29 January 2026 | The Long View

Entering 2026, the narrative that generative AI would dismantle Google Search has largely deflated. The successful integration of Gemini 3 into “AI Mode” for Search hasn’t cannibalized ad revenue; it has increased query complexity and user dwell time.

The long-term case for Alphabet in 2026 rests on two pillars that competitors cannot easily replicate:

  1. Distribution at Scale: Gemini’s native integration into the Android ecosystem (now exceeding 3.9 billion active devices) provides a zero-acquisition-cost funnel that OpenAI and Microsoft still struggle to match.
  2. Infrastructure Capex: With Capex projected to exceed $110B in 2026, Alphabet is building a physical moat of proprietary TPUs that makes them less dependent on third-party silicon than their peers.

Strategic Outlook: We view the current regulatory scrutiny not as an existential threat, but as a secondary risk that is already largely priced into the stock’s premium multiple.

Tags: AI | Gemini

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Third Pole Markets delivers institutional-grade equity research and macro analysis. We cut through the noise to provide retail investors with high-conviction insights and clear, actionable data. No filler, just the bottom line.

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